Creating an excellent google ad is difficult. Not only do you need to create a converting ad and an attractive deal, but you also need to spread it around the right people. And the best way to do that is to find the best keywords available.
But picking them can be pretty challenging. So in this blog post, I’m going to reveal to your three tips for finding the most profitable keywords for your ads. So without further ado, let’s get into it!
Tip #1 – Pick the Best Keywords Only
Most people use as many keywords as possible that come from their heads. That’s not a profitable way to do that!
Instead, you want to pick the ones that will actually convert. But what type of keywords are those? Well, they need to meet two conditions:
- The Competition is Low
- The Search Volume is High
That way, you’ll be able to get your ads around without having a high CPC cost. And the cheaper your clicks are, the more profitable your ads become.
Tip #2 – Choose Long-Tail Keywords
Another massive problem beginner advertisers do is that they don’t use broad keywords like “lipstick” or “wristwatch”! The problem with these is that they have extremely high competition, which means high CPC costs.
So instead of using those, you might want to look for Long-Tail Keywords. With these keywords, you’ll not only have less competition, but you can also target more specific audiences.
Tip #3 – Don’t Forget to Find Negative Keywords
With the last two, you should start quickly finding winning keywords. However, you shouldn’t try to do that only. Instead, you should also look for negative keywords.
With them, you’ll be able to tell Google who not to target. That can tremendously decrease your CPC. So, for example, if you’re a premium brand, a negative keyword could be “cheap [your product].” That way, only those willing to pay a premium will be targeted.
And those were the three tips for finding winning keywords. And if you want to make sure that these keywords were actually profitable, you might want to track your google ads roas with Kuvio.