Analyzing Facebook Ads 101

I get it!

Making Facebook ads can be frustrating. You create a brand new ad, and after the campaign period, you either get your investment back or lose money. So you might be wondering, is there a way out of it?

The answer is yes, and that’s by analyzing your Facebook ads. In this blog post, you’ll learn the 3-step process to analyzing your Facebook ads. So without further ado, let’s get into it.

Step #1 – What was your objective

The first step to analyzing your Facebook Ads is to remind yourself what was your objective. Was it conversions? Maybe it was traffic? How about leads? With the goal in mind, you know what statistics to look at.

Step #2 – Go through the most important statistics

Now we should look at the most important statistics. But what are they? Well, that all depends on your objective. However, here are the most important ones:

  • CPR – also known as cost per result. That is the most important one in there as it shows if your ad performance was good or not. If it wasn’t, you’d have to analyze further.
  • Frequency – This statistic shows how frequently this ad was shown to the same person. If an ad has been shown too many times, it wasn’t good enough.

You should also compare other metrics. For example, a great thing to look at is the difference between clicks and impressions, add to carts and conversions, etc.

Step #3 – Think about your Solutions

Now comes the hard part! You’re going to need to find solutions to your problems. Try to base your potential solutions on your stats.

For example, if your ad got a lot of impressions but not a lot of clicks, the problem might be two things. Either your ad copy sucked, or you might have advertised to the wrong audience.


And that’s how you analyze your Facebook ads. Now all you have to do is test out your potential solutions. Also, if you wish to better optimize your ads, then I highly recommend you to test out kuvio. There you can know precisely how well your ads performed.